| Corks For Kids |
 |
 |
 |
|
Corks for Kids is a two-day dinner and wine-tasting event featuring winemakers from all over the world to raise money for the North Carolina Children’s Hospital located in Chapel Hill. Last year, the event raised over $80,000 for the Hospital, bringing our total to nearly $250,000 in four years!
For all the details on the 2010 event - click here!
Why am I doing this?
Which raises the question – if it is the state’s Children’s Hospital, why do they need our help? Can’t they just go to the state for more money? If only it were that simple. Certainly, the state provides a portion of the hospital’s budget. But that goes to cover the bare minimum – the basics that keep the lights on and the place running. What the state doesn’t do is provide the funds needed to attract world-class physicians and staff or to initiate innovative research and care programs. The challenge is to find a way that allows the Hospital to be innovative and develop programs beyond what's afforded from patients' limited insurance and uncompensated care to children statewide. Simply stated, much of the additional personnel and equipment they need to develop new and innovative programs are not available from the financial resources they have. That’s where Corks for Kids comes in. And, call me old-fashioned, but I believe a business has a responsibility to the community it lives in: a responsibility to improve the health, welfare and education of that community. Of course, it’s good business, but the reasons go deeper. Why should a business take on a responsibility that we, as individuals, often do not? Simply, we all live busy lives, and while we may have the intentions to make a difference, reality gets in the way. After work, carpooling, kids, activities, etc., it is hard, if not impossible, to find time to help the community. And that’s where businesses need to step in. Businesses are adept, or should be, at pooling resources of people, energy and creativity to create a product greater than the sum of its parts. By turning these practices towards charitable endeavors, businesses can provide a win-win opportunity for all involved. Individuals reap the reward of giving back to their community in real ways that go beyond merely writing a check. Non-profits win by the improved efficiencies businesses can bring to charitable endeavors. The community wins – well, because the “community” starts to act like one, with people interacting and working together towards the greater good. We become a community that revolves around more than the fact that we live near each other.
That’s where Corks for Kids comes in. Visit the website for more information www.corksforkidsnc.com |
